Systems, products, and side builds — where the thinking shows up.

Media line items regularly under-deliver or over-deliver, eroding campaign performance and client trust. The existing capacity algorithm surfaced problems too late to act on — pacing levers had already expired, and budget was either wasted or left on the table.

Built a predictive model to estimate line-item delivery capacity before risk materializes. I structured the feature engineering around actionable levers — bid, pacing, inventory — so the output drives real media optimization, budget allocation, and planning decisions, not just alerts.

Improved accuracy by 75% over the in-production algorithm in offline tests. Ranked US #1 and Global Top 3 at the 2026 Global Hackathon. Planners now have a way to prevent over-delivery and under-delivery before either becomes expensive.

Cross-market campaigns generated noisy performance data, scattered across platforms on lagging refresh cadences. Leadership was making budget calls on what was visible, not on what was true.

Built a suite of Power BI dashboards covering CPA, ROAS, retention, and real-time visibility — paired with incrementality testing and attribution frameworks so the numbers meant something. Measurement, not reporting.

10+ systems in production. 75% faster refresh. Sharper, more defensible budget decisions across client and leadership teams.

Most resale products treat impulse buys as commodity inventory. The emotional layer — the absurdity, the regret, the story — goes unused and the experience feels anonymous.

Defined the product tension, built the brand world, and shaped the interaction design to feel like a piece of internet culture rather than a marketplace. Solo design and build.

A working concept that shows how I think beyond analysis alone: define the user tension, sharpen the narrative, and build a system people instantly understand.

Workplace visibility — being known for the right work — is usually treated as luck or social skill. Most people who struggle with it aren't short on competence; they're short on feedback, structure, and a way to practice.

Designed and built VizUp as an opinionated tool for that gap: prompts, practices, check-ins, and AI-driven coaching built around real workplace dynamics. Solo design and build, end-to-end.

Now live on the App Store. Proof that I can take an underserved behavioral problem, design a product around it, and ship it end-to-end without a team or a mandate.