01
B.A. Bilingual Broadcasting · Communication University of Zhejiang
Broadcaster
I started in bilingual broadcasting. It taught me how to hold attention, shape a message for the audience, and make complicated ideas land clearly.
Chapter 01Introduction
Xiangxi (Sarah)
Chen.
—the broadcaster.
I turn messy problems into clear decisions, useful tools, and stories people remember.
I lead Business Intelligence & Analytics at WPP Media and build products on the side. My edge is equal parts analytical thinking, product instinct, and communication.
Feature · No. 04
On stage at the Big Data & AI Summit, where technical ideas still have to make sense to real people.2024 —
0%
accuracy lift over production algo · Delivery Capacity Model
US #1
2026 Global Hackathon · Global Top 3
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measurement systems live in production at WPP
0awards
Cannes Young Lions · two WPP/hackathon wins
The origin
How I got here.
My path has moved through broadcasting, marketing, analytics, and product work. Each step taught me a different way to make information useful.
02
Marketing Analyst · Baicizhan (edtech app) & Johns Hopkins University
Marketer
Marketing was where I learned to connect narrative with behavior. At Baicizhan and Johns Hopkins, I worked on acquisition, conversion, and growth analysis that tied communication to real user action.
03
Senior Associate, Business Intelligence · WPP Media
Data Analyst
At WPP Media, I went deeper into the numbers: SQL, Python, attribution, incrementality, and measurement systems built for real decision-making. This was where analysis became a leadership tool, not just a reporting function.
04
Manager, BI & Analytics · WPP Media
Strategist
Now I spend more time framing the question before anyone runs the analysis. The work is not just finding the answer — it is making sure the team is solving the right problem in the first place.
05
AI Product Builder · WPP · Side Products
AI Builder
More recently, that same mix of analysis and communication has expanded into product building. I have used AI to ship internal tools, prototype new ideas, and launch side products that solve specific, real problems.
Now
What I'm actively building.
Outside WPP, I build products of my own. Some are playful, some are practical, but all of them are proof that I like turning ideas into something real.
RIPStuff
LiveA better home for absurd buys.
An internet-native resale concept where the stories behind impulse buys become the point — not commodity inventory, but a little piece of internet culture. Full brand world, solo design + build, live on the open web.
VizUp
Live on App StoreBe seen. Move up.
An app for professionals who want to communicate more clearly and build visibility at work. Structured prompts, practical coaching, and a product designed around how confidence grows in real workplaces. Solo design + build, now live on the App Store.
Jaavo
LiveA garden for your job search.
A job application tracker that turns the emotional grind of job hunting into a tended garden — every application plants a seed, every stage moves the hunt forward. Built with a partner, shipped to the App Store.
Clear thinking. Sharp execution. Good taste.
Looking for someone who can analyze the problem, build the tool, and explain it clearly?
Currently open to AI startup and senior analytics conversations