Xiangxi Chen

Chapter 04About

The person behind the stack.

The homepage tells the arc. This page is what lives underneath it — the instincts, the training, the foundation, and the pattern of recognition that runs across every step.

Xiangxi Chen hosting the Big Data & AI SummitHosting the Big Data & AI Summit.

Before anything else

Broadcaster first. Everything after builds on it.

I trained on-air as a bilingual broadcaster before I was anything else. Hosting isn't just a vocal skill — it's a discipline of shaping information around what the audience needs to hear, not what the speaker wants to say. I've been carrying that into every readout, every stakeholder meeting, every dashboard, every pitch.

The strategist and the builder people see at WPP now are built on top of that training. Numbers have to mean something to someone. A recommendation that doesn't land is a recommendation that doesn't happen.

It's also why I can move between rooms — leadership, engineering, media planners, clients — without losing the thread. Rhythm, clarity, and what people can do next: that's the real deliverable, always.

Education

Where the foundation came from.

Analytics, media, business, and bilingual communication — the unusual mix is a big part of how I approach problems now.

Johns Hopkins University

M.S. in Marketing Analytics (STEM)

Communication University of Zhejiang

B.A. in Bilingual Broadcasting

Columbia University

Exchange, Marketing & Business Management

Recognition

The pattern across awards.

Different venues, same pattern: strong analytical framing, clear storytelling, and the ability to build a compelling solution under pressure.

2026

WPP Cannes Young Lions Winner

Won the creativity competition by using AI to build a series of marketing campaign demos that stood out under pressure. Proof that AI isn't a creativity replacement — it's an amplifier, and taste still leads the work.

2026

Global Hackathon Top Finalist · US #1

Built a media-optimization model that predicts line-item delivery capacity and reduces under-delivery risk. Test performance stronger than the existing algorithm.

2025

WPP Hackathon Grand Prize

Won for Tech Concierge, an AI-enabled internal product that turned scattered platform knowledge into a faster, more scalable workflow.

Want to talk about a role, a project, or how this fits?