Johns Hopkins University
M.S. in Marketing Analytics (STEM)
Chapter 04About
The homepage tells the arc. This page is what lives underneath it — the instincts, the training, the foundation, and the pattern of recognition that runs across every step.
Hosting the Big Data & AI Summit.Before anything else
I trained on-air as a bilingual broadcaster before I was anything else. Hosting isn't just a vocal skill — it's a discipline of shaping information around what the audience needs to hear, not what the speaker wants to say. I've been carrying that into every readout, every stakeholder meeting, every dashboard, every pitch.
The strategist and the builder people see at WPP now are built on top of that training. Numbers have to mean something to someone. A recommendation that doesn't land is a recommendation that doesn't happen.
It's also why I can move between rooms — leadership, engineering, media planners, clients — without losing the thread. Rhythm, clarity, and what people can do next: that's the real deliverable, always.
Education
Analytics, media, business, and bilingual communication — the unusual mix is a big part of how I approach problems now.
M.S. in Marketing Analytics (STEM)
B.A. in Bilingual Broadcasting
Exchange, Marketing & Business Management
Recognition
Different venues, same pattern: strong analytical framing, clear storytelling, and the ability to build a compelling solution under pressure.
Won the creativity competition by using AI to build a series of marketing campaign demos that stood out under pressure. Proof that AI isn't a creativity replacement — it's an amplifier, and taste still leads the work.
Built a media-optimization model that predicts line-item delivery capacity and reduces under-delivery risk. Test performance stronger than the existing algorithm.
Won for Tech Concierge, an AI-enabled internal product that turned scattered platform knowledge into a faster, more scalable workflow.
Want to talk about a role, a project, or how this fits?